This article was first published in Allure on Jan. 11, 2024 Owning an intense beauty collection requires practical organization, so grab one (or three) of the best makeup bags. If you've got a serious makeup, hair-care,...

This article was first published in Who What Wear on Feb. 3, 2024 By now, you've probably surmised we test-drive a lot of beauty products here at Who What Wear. From nail polish and makeup to hair...

This article was first published in Allure on Dec. 22, 2023 We know firsthand how hard it can be to find the best makeup organizers to streamline your vanity and sort your precious products. Even Allure editors are well acquainted with...

This article was first published in Forbes on Feb. 6, 2024 Finding the perfect maid of honor gift is a task almost as daunting as filling the role itself. So we asked a wedding planner and...

This article was first published in Popsugar on Feb. 2, 2024 Ah, February, the month of love. Depending on who you are, that might mean the next few weeks look like romantic plans with a partner,...

This article was first published in Frobes on Dec. 8, 2023 Shopping for teenagers means unearthing the right gift for a consumer hyperaware of the trends—and someone with a lot of strong opinions and likely very little...

This article was first published in The Strategist on Dec. 29, 2023 The early months of 2023 were messy, to say the least — drippy serums, shattered palettes, and exploding blush. And after buying replacements on repeat, I realized...